Ginny Jones is an accredited public relations practitioner and the President of Acuity Options, an award winning agency offering decision-makers two-way communications and branding strategies, counsel and facilitation services to improve clarity, direction and action. Ginny's work frequently involves high level transformational strategies that facilitate multiple stakeholders' insights to envision and create powerful shared mental models, work plans and brand positioning that ignite commitment and a sense of community during periods of change.

Ginny has been called, "a business communicator's communicator" and a "communications innovator" for her contributions to the public relations field. In 2013, Ginny was inducted into the Canadian Public Relations Society’s prestigious College of Fellows in Ottawa-Gatineau, Quebec. An in demand conference speaker and a former instructor to post-graduate PR students (at Sheridan & Niagara Colleges), her focus on "communications excellence" and creating trustworthy business cultures with clients has lead to multiple project awards and distinctions for clients and for Acuity Options.
Prior to starting Acuity Options in 1997, Ginny served in a variety of management roles at Rogers Communications Inc. that included editorial writing and editing, advertising, marketing, corporate communications and later, change management responsibilities for all of the Rogers group of companies. Highlights included designing the campaigns that resulted in Rogers' launch of pay and satellite TV and mergers in Canada and the U.S. and direct involvement in the creation of three corporate departments – creative services, marketing and finally, corporate communications.

Ginny now serves as President of CPRS Hamilton, a professional association for public relations practitioners in southwestern Ontario. In 2007, Ginny received the inaugural Mentor of the Year award and the Lorelei Kilgour Memorial Outstanding Practitioner Award (Ethics) in 2011 from her peers at CPRS Hamilton. She served for four years as Co-Presiding Officer for the CPRS National Awards. She has also been a long-time member of International Association of Business Communicators and was involved in the early development of its award-winning Professional Independent Communications section of IABC

An avid community-builder, Ginny volunteers and does pro bono work for her favourite nonprofits like United Way of Burlington and Hamilton and serves on Temple Anshe Sholom's Vision committee. Ginny resides in Ancaster, Ontario with her husband Mitchell Levine and they are proud parents of three grown children.

Along with her college, Dr. Denise O’Connor, Ginny co-authored an article on trust and creativity for the Journal of Professional Communication, based on their ongoing original work, the Creative Organization Project. This initiative is currently examining the elements and conditions necessary within an organization to “incubate” a creative, adaptive, productive and sustainable culture of creativity and features podcasts with exceptional leaders. The authors assert that there is a huge waste of human creativity lost to organizations. That potential can be unlocked through the intentional design and maintenance of a creative culture of two-way relationships that serve as the “contextual” shell for incubation of people’s ideas and inspires their willingness for collaborate. Taking a strategic whole systems approach, leaders can tap into the “sweet spot” for creativity and innovation that’s expressed exponentially through organizational conversations.


Contact Ginny today at for more information.

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