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          GINNY JONES, APR, FCPRS  
      
        
        
           
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            Ginny Jones is an accredited public relations practitioner and  the President of Acuity Options www.acuityoptions.com, an award winning agency offering  decision-makers two-way communications and branding strategies, counsel and  facilitation services to improve clarity,  direction and action. Ginny's work frequently involves high level transformational strategies that  facilitate multiple stakeholders' insights to envision and create powerful shared mental models, work plans  and brand positioning that ignite commitment and a sense of community during periods  of change.  
               
              Ginny has been called, "a  business communicator's communicator" and a "communications innovator" for her contributions  to the public relations field. In 2013, Ginny was inducted into the Canadian  Public Relations Society’s prestigious College  of Fellows in Ottawa-Gatineau, Quebec.  An in demand conference speaker and a former instructor to post-graduate PR  students (at Sheridan & Niagara Colleges), her focus on "communications  excellence" and creating trustworthy  business cultures with clients has lead to multiple project awards and  distinctions for clients and for Acuity Options.   
               
              Prior to starting Acuity Options in 1997, Ginny served in a  variety of management roles at Rogers Communications Inc. that included  editorial writing and editing, advertising, marketing, corporate communications  and later, change management responsibilities for all of the Rogers group of  companies. Highlights included designing the campaigns that resulted in Rogers'  launch of pay and satellite TV and mergers in Canada and the U.S. and direct  involvement in the creation of three corporate departments – creative services,  marketing and finally, corporate communications. 
               
              Ginny now serves as President of CPRS Hamilton, a professional association for public relations practitioners in southwestern Ontario. In 2007, Ginny received  the inaugural Mentor  of the Year award and the Lorelei Kilgour Memorial Outstanding Practitioner  Award (Ethics) in 2011 from her peers at CPRS Hamilton. She served for four  years as Co-Presiding Officer for the CPRS National Awards. She has also been a  long-time member of International Association of Business Communicators and was  involved in the early development of its award-winning Professional Independent  Communications section of IABC http://toronto.iabc.com/about-iabc/pic-independents. 
               
              An avid community-builder, Ginny volunteers and does pro bono  work for her favourite nonprofits like United Way of Burlington  and Hamilton  and serves on Temple Anshe Sholom's Vision committee. Ginny resides in Ancaster, Ontario  with her husband Mitchell Levine and they are proud parents of three grown  children. 
             
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              | Along with her college, Dr. Denise O’Connor, Ginny co-authored  an article on trust and creativity for the Journal of Professional  Communication, based on their  ongoing original work, the Creative Organization Project. This initiative is currently examining the elements and conditions  necessary within an organization to “incubate” a creative, adaptive, productive  and sustainable culture of creativity and features podcasts with exceptional leaders. The authors assert that there is a huge waste of human creativity  lost to organizations. That potential can be unlocked through the intentional design and maintenance of a  creative culture of two-way relationships that serve as the “contextual”  shell for incubation of people’s ideas and inspires their willingness for  collaborate. Taking a strategic whole systems approach, leaders can tap into  the “sweet spot” for creativity and innovation that’s expressed exponentially  through organizational conversations.  | 
             
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